About david f. harris


Meet David F. Harris


David has over 20 years of experience in leadership in marketing research and organizational development. His passion is helping organizations get the information and insights needed for better decision-making. He is committed to building value for the organization through consulting, the application of thoughtful marketing research, training, and commitment to principles and goals. He can often show an organization how to make better decisions and grow revenues, while saving money, at the same time.

In 2014 he published, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. He does speaking, training, writing and consulting on both questionnaire design and research planning. He has held various positions leading marketing research for a broad array of brands. As Director of Research Methods with GlaxoSmithKline, he designed and implemented training, development of tools and resources, and management and coaching processes to improve the quality of marketing research, supporting over $22 billion in gross sales.  He wrote guides and e-learning modules on how to organize research to support key business decisions.  He identified specific research practices to improve and implemented strategies to save millions of dollars while also vastly improving decision support.  By studying the practices in consumer-packaged goods companies, he leads the way for building knowledge from brand to brand, and from year to year.

David earned his Master of Arts in Quantitative Psychology from the University of North Carolina at Chapel Hill.  He also earned a Bachelor of Arts in Psychology from Reed College, in Portland, Oregon.  He has completed certification and training in the following Burke Institute Seminars: Designing Effective Questionnaires, Online Research Best Practices, Writing and Presenting Actionable Marketing Research Reports, Tools and Techniques of Data Analysis, Conjoint and Discrete Choice, Market Segmentation and Positioning Research, Customer Satisfaction and Loyalty Research, and Focus Group Moderator Training.