We provide consulting to help define the key problems that need to be addressed and to put together a research plan to get the information needed. A little thought upfront makes all the difference. As they say, measure twice, cut once.
Albert Einstein was once asked how he would spend his time if he was given a problem upon which his life depended, and he had only one hour to solve it. He responded by saying he would spend 30 minutes analyzing the problem, 20 minutes planning the solution, and ten minutes executing the solution.
Research Plan with Deliverables
We give you a written research plan that outlines our understanding of the problem, the decision(s) your organization needs to make when the study is done, the information we will collect, the study design and timing, and key deliverables. No surprises. We get it right by writing it down and making sure we have it right.
Research Implementation & Analysis
At this stage it is about attention to detail. Whether it is a qualitative project where intuition and probing are key, or quantitative work where words and phrases and order of questioning are critical, we pay attention to the details. When it comes to analysis, we use multiple reviewers to ensure that we dig deep and avoid bias.