questionnaire design

 

“Am I asking the right question?” is the one question you’ll never have to ask yourself again.

 
 
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Insight & Measurement offers custom consulting services ranging from questionnaire reviews and edits all the way to full study design and execution.

We can customize the following services to meet your needs:

 

Questionnaire Editing

If you have a questionnaire you want to improve, this service may be for you. After an initial phone call to discuss the purposes of the study, we will go through the questionnaire in detail with suggested edits and comments.

Deliverables include:

  • Initial Consultation

    A teleconference to review the purpose of the survey

  • New and Improved Questionnaire

    An edited version of the “new and improved” questionnaire, with detailed comments

  • Follow-up Consultation

    A follow-up phone call to discuss the suggested edits and comments

  • Further Reading

    A copy of David F. Harris' book, "The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions"


Full Questionnaire Planning & Design

The best way to get a great questionnaire is to design it from scratch. We will use questionnaire design skills to make sure we get the right information without bias or error. This process almost always results in a shorter, less expensive questionnaires that are faster to field and summarize.

Deliverables include:

  • Initial Consultation

    A teleconference to discuss the purposes of the survey

  • Questionnaire Plan

    A comprehensive questionnaire plan that outlines the decisions the research will support and the flow of information needed to support those decisions

  • Questionnaire Co-creation

    First draft of the questionnaire along with a telephone consultation to determine additional improvements

  • Questionnaire Refinement

    Second draft of the questionnaire and phone consultation

  • Further Reading

    A copy of David F. Harris' book, "The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions"


Full Study Design & Analysis

We also provide full questionnaire design, survey administration and analysis.

He was extremely effective in mentoring me to strengthen my analytical skills and to understand the role market research plays in the various phases of the marketing model, including positioning, platform, and message development/execution. He made sure I had the opportunity to participate in valuable training seminars, and gave me the exposure to the appropriate vendors and agency contacts to facilitate my progression along the learning curve
— Senior consultant
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